Instagram, a photo and video sharing social network which provides a perfect opportunity for businesses to reveal insights into the core of their brand identity in a visual, creative and engaging way can also contribute a lot when businesses and business owners think of brand awareness.
The fastest growing social media platform with 800 million users more than 25 million active business profiles and two million advertisers. This can be a game changer for any business when taken seriously.
Making an Instagram account is easy, but growing your account to a successful level will take a little longer and requires more work.
Here are the Top 5 Ways to Boost Your Instagram Presence and performance in 2018.
1.Be picky with your content
You should avoid just posting anything to your Instagram account – having a consistent, visual approach in mind is key to optimal success.
If you have a photo that you want to share, but it just doesn’t fit your brand values, consider creating another Instagram account which is private and purely for family and friends, rather than potential customers – or sharing on another of your social networks.
2. Add videos and boomerangs to your account
Photos are awesome, but videos will also help boost your engagement rate.
Boomerang, unique to Instagram, can be a great way to generate engagement and are worth considering in your regular content rotation.
Make sure you also use hashtags correctly on videos – hashtags can significantly amplify your video’s reach.
3. Go live
Interact with your followers in real-time, strengthen your connection with the audience – but don’t use live sessions with the sole intention of selling your products or services.
Showcase your brand values while using the Instagram Live options.4. Plan your content
It may feel like most of the successful accounts have random and sporadic posts, but the truth is, a lot of planning goes into them.
Create new content regularly, but post it at the right time of day for your niche to maximize views. This will be even easier now that Instagram is enabling post scheduling via third-party tools.
5.Interact with your followers through captions
Involve your audience as much as you can in your photos and captions They want to feel like a part of your story. Talk with them through captions, and reply to every comment you can on your own posts.